SEO is like the weather. It is ever-changing. Our SEO experts spend significant amounts of time learning and staying abreast of changes before they happen. The world wide web is in a constant state of flux and search engines continue to develop better ways of delivering the content and sites for which visitors are searching.
Search engines are in the business of providing visitors with the information for which they are searching. If they fail to do so quickly with little effort required by the searcher, their customers – your customers – will go to a competitor in search of better results.
Twenty years ago, if you were were a business and you wanted to be found, you had to pay for an ad in the Yellow Pages – a printed directory of local businesses that subscribed and paid for an ad so that they could be found. A small ½” x 1.5” black and white ad in a medium sized city started at approximately $500+ per month. If you didn’t have a Yellow Page ad, you weren’t considered to be a credible business.
Twenty years later, that printed directory is essentially a search engine results page. If you want to be found by your target audience, you have to hire the services of a SEO expert to implement the technical on-page factors that allow your site to rank close enough to the top for your customers and visitors to find you.
If your SEO provider isn’t familiar with the factors and techniques that are yielding the highest results today, your site is declining in the SERPs. Declining rankings are expensive.
Perhaps you decided this is all so confusing and overwhelming, that you decided SEO wasn’t for you.