Why is Social Media Important for Business?
Having just a web site for your online business promotion is not enough. In this fast changing world of information and communications, social media marketing is a necessity.
Our Social Media Marketing Suite of Services:
Social Media Strategy – Depending on your business goals and needs, we will create a customized social media strategy that will increase website traffic, brand loyalty and attract new customers.
This three step process includes:
- Situation analysis
- We conduct an audit of your company’s current social presence, as well as your competitors’ social presence
- With the social presence discovery completed, we create a Social Media action plan to achieve your company’s goals.
- Next, we begin the implementation phase. We leverage the most effective tools, the most competent copywriters, graphic experts and industry intelligence to employ a powerful social media strategy across the social channels that we have determined are best for your business, your industry and your unique goals.
- Monitoring and measuring
- Your dedicated team regularly evaluates progress, capitalizes on opportunities, analyzes potential weak spots and tweaks your strategy and implementation to maximize goal achievement.
Want to know what people are saying about you online? We can tell you. Social media listening, also known as social media monitoring, is the process of searching the web for social mentions of your brand or keywords that are significant to your business. We can provide social listening services to ensure that your business is present, vital and appropriately engaged within social media channels.
Online Community Management
Community Management requires dedication and is time intensive. Let us help you develop, grow and manage your social communities, identify industry influencers and engage brand advocates who will share your content across the web. Combining this service with your Social Media Marketing can significantly accelerate your online goals and your reach.
We have content experts in nearly every industry. We have the capacity to create relevant, reactive content that positions your brand in front of the right audience, sparking conversations, likes, retweets and shares.
Result Measurement – Using analytics and tracking tools we will continually monitor and analyze your social media marketing campaigns, their impact in the online community and your overall business success.
Why Do I Need A Social Media Plan
Social media has completely transformed consumer-company communication, giving consumers the opportunity to interact with organizations and providers directly and immediately.
Every day, millions of people use social media platforms to search, share information, and comment about products and services.
Nearly 50% of internet users rely on social media when making a purchase. Whether it was the chicken or the egg, it is very obvious why companies around the world recognize and embrace social media as one of the most efficient and cost-effective channels of communication.
Whether it was the chicken or the egg, it is very obvious why companies around the world recognize and embrace social media as one of the most efficient and cost-effective channels of communication.
Social Media Marketing (SMM) is a form of online marketing that uses various social media sites like Facebook, Twitter and YouTube to connect with customers in order to gain more website traffic and increase online exposure.
It is a more targeted type of advertising and has a real and measurable impact on a business’ bottom line. Social Media Marketing activities usually include social sharing of content, memes, videos and images for marketing and brand awareness purposes.
A short list of the numerous benefits of using social media for corporate purposes:
- Influences search engine results
- Increased brand recognition
- Improved brand loyalty
- Higher lead to customer conversion rates
- Increased search engine rankings
- Decreased marketing costs
- Quick return on investment
- Instant feedback
Research reveals that over 70% of consumers who experience quick and effective brand response on social media are more likely to recommend that brand to others. However, social media marketing is anything but quick and easy.
Every social network requires a unique strategic approach and not all of the social channels are a good fit for your business. It is important to understand how social networks work to ensure that online marketing campaigns contribute toward your business goals. Done effectively, social media marketing can boost your business; while improper use may cause irreparable reputation damage.
Social media and all of the associated online marketing strategies can leave you feeling a little overwhelmed. To complicate matters, there are a lot of people who claim to be social media experts or social media strategists. You can find service providers who will make posts for you for as little as $50 per month or experts who will design your entire online strategy and implement it for thousands of dollars per month.
How do you know what’s best for you?
How do you distinguish the legitimate providers from those who don’t know they don’t know what they are doing?
Social media should be an element of your overall online marketing and brand awareness strategy. Your social media provider should be working in tandem with your online marketing agency or team and the content they are using and posting should come from your company’s overarching and very specifically designed content strategy.
While social media seems like a new and loosely defined, difficult to measure practice it is in fact a very well defined, very easily measured strategy that when done properly should support increased connection with your client, increased brand recognition, loyalty and trust. It should also increase website traffic, increased social signals, which influence higher search engine page rankings, increased targeted leads and new customer acquisition.
PPG Web Solutions is a full service, end to end, online strategy and solutions company. Whether it is online marketing, content development or strategy creation, each of our experts are highly skilled in the area of their expertise. They have a track record of achieving measurable results.
Our agency is different in that strategy and achieving on-going highest results is at the core of everything we do. Whether we provide one service or a comprehensive suite of services, your account and your goals are reviewed regularly to determine how we can win bigger and where opportunities are emerging. Throughout our engagement, our strategists analyze and measure your initiatives’ progress and collaboratively evaluate the best next steps to continue maximizing results on your behalf.
In order to remain the best in their field, our experts are required to continually engage in education and certifications. The online world is very fluid and changes will always be a part of the daily landscape. We pride ourselves in being the best in the business and in knowing in advance what it takes to be the best in the business tomorrow, too.