Social media should be an element of your overall online marketing and brand awareness strategy. Your social media provider should be working in tandem with your online marketing agency or team and the content they are using and posting should come from your company’s overarching and very specifically designed content strategy.
While social media seems like a new and loosely defined, difficult to measure practice it is in fact a very well defined, very easily measured strategy that when done properly should support increased connection with your client, increased brand recognition, loyalty and trust. It should also increase website traffic, increased social signals, which influence higher search engine page rankings, increased targeted leads and new customer acquisition.
PPG Web Solutions is a full service, end to end, online strategy and solutions company. Whether it is online marketing, content development or strategy creation, each of our experts are highly skilled in the area of their expertise. They have a track record of achieving measurable results.
Our agency is different in that strategy and achieving on-going highest results is at the core of everything we do. Whether we provide one service or a comprehensive suite of services, your account and your goals are reviewed regularly to determine how we can win bigger and where opportunities are emerging. Throughout our engagement, our strategists analyze and measure your initiatives’ progress and collaboratively evaluate the best next steps to continue maximizing results on your behalf.
In order to remain the best in their field, our experts are required to continually engage in education and certifications. The online world is very fluid and changes will always be a part of the daily landscape. We pride ourselves in being the best in the business and in knowing in advance what it takes to be the best in the business tomorrow, too.