FREE Audit, Tools & Checklist to Drive New Traffic, Leads & Customers
An SEO audit is the process of evaluating the healthiness of a web site in a number of areas. The manual audit looks at the technical infrastructure of your website, the on-page elements and the off-page essentials that provide optimized Search Engine visibility, usability and lead to customer conversion.
In short, an SEO audit will identify opportunities to improve your search engine ranking results (SERPs).
While you can do an SEO audit yourself by using some of the SEO audit guides and tools available on the Internet, we recommend hiring a professional to do it for you.
Here’s why. An SEO expert knows precisely what the best practice guidelines and practices look like. Much like a currency counterfeit expert is able to quickly and intuitively spot a counterfeit, an SEO expert is able to spot or research possible issues quickly and intuitively. It is said that a counterfeit expert is an expert because he knows what the “real thing” looks like. If it isn’t the real thing, it’s a problem. The same thing holds true for the SEO expert.
A lay person will spend hours conducting an audit and not be able to spot the critical issues that could be costing them thousands of dollars in lost traffic and customers. An SEO expert will conduct your audit and provide thousands of dollars of valuable insight for a fraction of the value.
The SEO expert will perform an audit that is specifically tailored for your unique website and industry. The SEO specialist will check the web site against SEO best practices and develop recommendations that will improve the performance of your website and increase rankings and visitors.
Search engine optimization consists of three main categories. Your audit should comprehensively evaluate all three areas.
The technical search engine optimization audit involves a detailed analysis of your website’s published pages. Technical issues must be pinpointed and fixed so search engines can crawl, index and rate your website in its listings. This is the checklist of items that should be watched when conducting a technical SEO audit:
Depending on the size of your website, a technical SEO audit can be a very complicated and time consuming process. Technical audit tools like DeepCrawl, Screaming Frog and Google Search Console allows you to perform audit which is comprehensive and fast at the same time.
On page factors can have a major impact on your website search engine rankings. By having an SEO expert conduct a content audit to confirm your content is targeting the proper keywords, you could drastically improve your website visibility. Depending on your website, a SEO audit can be a big job. If you are going to do the audit yourself, you’ll want to create an Excel sheet you can use as a simple checklist. Add your web pages or site categories in a column and each element of on-page SEO as the header.
Most of the time, on-page SEO factors are easy to fix, but it can require a little patience. Essential elements of an on-page SEO audit are title tags, meta tags, alt tags, image names, H tags, keyword mapping and cannibalization and on-page copy.
The off-page SEO audit is just as important as the on-page and technical SEO audit. It covers activities outside the boundaries of the website like backlinks, brand mentions, social media, and external ranking factors. The off-site search engine optimization audit provides a good indication on how other users, websites and search engines perceive your website and your brand.
Conducting a comprehensive and in-depth SEO audit allows you to:
The advantage of a professional search engine audit is that the SEO expert will help you interpret the data and provide specific recommendations and strategy to help you increase your website’s search engine visibility and increase targeted traffic.
Ready to do your audit? Let us know if you get stumped or need a little help.
Using data-driven analyses and research, we will conduct a thorough performance audit of your: