Here’s a list of the top 3 resources and things you can do today to rank number one in Google. It’s all about the Content, content, content! Writing excellent content people want to read and making it findable will help you rank number 1!
The three steps look like this:
We all know it takes highly relevant, top notch content to get good search engine results (SERPs). To learn how to write really good content your buyer can find on page one, you’ll want to read this post about writing the content your buyer needs, when he needs it.
Your content must resonate with your buyer. Understanding your unique buyer personas intimately and writing content specifically to a unique persona is at the core of getting your content to rank number one. Writing content for a unique buyer persona that is relevant to them right then will help you outrank your competition for the same keywords and phrases.
Writing content for your buyer persona using sentences and phrases that match the thoughts, pains, needs and goals your buyer has at each stage of the Buyer’s Journey will not only get you top rankings, it will improve your targeted traffic, leads and conversions.
The Buyer’s Journey has 3 pre-purchase phases:
Understanding and creating the content you need in each phase of the Buyer’s Journey will help you rank number one. Developing the perfect offer your buyer will download will help move your prospect through the marketing funnel. Doing this is easy when you understand the content your buyer needs right where they are. Including phrases they will use to conduct their search will help you optimize the content with the keywords that will result in the rankings and click-throughs you want.
Google’s algorithm includes tracking and measuring visitor engagement to your website pages. To improve engagement with your content and webpages you’ll need to drive traffic to your pages through various means of promotion.
SEO is the foundation for getting your keywords, phrases and content optimized. However, you need to do more to move your rankings to number one. Some of the top ways to increase traffic are:
A strategy that includes developing high-value content, content offers, and content promotion strategies is often referred to as online marketing, inbound marketing, content marketing or a marketing campaign. A good inbound marketing strategy or campaign will include within the content a relevant Call-to-Action that takes the reader to an offer download.
Once the visitor provides their email address and clicks the button to download their offer, their email address is automatically sent to your customer relationship management software (CRM) (i.e. HubSpot, SalesForce, Sugar CRM, etc.) or your auto-responder email software (Aweber, Constant Contact, MailChimp, etc).
Within the CRM or auto-responder email platform you will have created a sequence of emails that speak directly to your buyer, right where they are, right when they need it. The first one may deliver the content offer they requested. Subsequent emails may include additional information they need to move them through their buying journey, finally getting them to the decision stage where you can convert them to a customer.
If your visitor was impressed by your content, they will likely want more. Having an awesome content download or offer that is relevant to the phase of the journey your buyer is in, increases engagement and gets them into your marketing funnel.
If your visitor found your offer organically, they likely found it via a search for the keywords, phrases and strings they queried. If you promoted your offer via social media, social ads, AdWords, PPC or email marketing, you significantly increase the visibility of your content and your offer. By increasing the traffic to your offer, you also increase your search engine rankings or SEO juice.
Therefore, the more you promote your offer, the more people see it. The more people see it, the more SEO juice you get. The more juice, the higher your rankings for those content with those related keywords.
Create powerful statements or questions relevant to your content and create a compelling meme or video, then post it to the social channels that are most effective for your industry or business solution. It takes time to build your following, so don’t give up.
Google loves social media engagement. Google believes that the more people like or follow you and the more they engage with your content, the more of an authority you are. Their algorithm rewards you with increased SEO juice when your social following, likes, tweets, shares, click-throughs and comments increase.
One of our favorite ways to promote content is with small budget Facebook ads. We target our buyer persona demographics and start with a budget of $5.00 per day. As we refine our audience and our posts, we increase the budget.
Identify your goal. Is it your goal to increase traffic, increase social engagement or increase conversions? Develop your social ad strategy so that is aligned with and delivers on your goal.
This works in relatively the same way as Social Media marketing. Many businesses and industries do much better with a much smaller budget using Facebook ads. Be sure to experiment with long-tail keywords that reflect the buyer persona’s thoughts, needs, pains and goals in the specific phase that your content relates to. This will result in higher relevant click-throughs and high-value engagement.
An influencer is someone who is very active on social media, blogs, forums and high-traffic social environments. Because we prefer to buy from someone who has been referred to us through a trusted third-party, we are 80% more likely to make a purchase from a referred resource than from a vendor we don’t have a relationship with or hasn’t been referred to.
Influencers bring their audience and their audiences’ network to the table. Influencers are highly trusted, liked and have a loyal network. Influencer’s have the ability to drive traffic to your site, increase your social media exposure and without question, sell your product as a result of a simple recommendation or compelling story about your brand or their experience with your product or brand.
You’ll get your content ranked number one on Google if you follow Step One above and create a promotion strategy that you tweak and refine based upon the data you receive. Keep measuring, continue refining and don’t stop promoting good content.
Following Google’s best practice recommendations for technical (on-page) optimization is the first step to letting Google know your content is available to be indexed and ranked.
Use one of the tools we recommend below to confirm you have optimized your page effectively for:
There are many free and premium tools available to analyze your content and determine whether your new content landing page or blog post passes technical optimization best practice recommendations. Yoast WordPress Plugin and Alexa.com are popular tools.
Here are some free tools I think you’ll find helpful:
Yes! It is a lot of work to prepare content that will catapult to the first position in the search engines. But, it is worth every minute of effort. Once you get a routine going, you’ll be pleasantly surprised at the results you get. Unfortunately, this is what we have to do today to drive targeted traffic back to our websites. Buyers want to do pre-purchase research. You need to provide them with the content they need.
If your content is valuable, they’ll reward you with loyalty and referrals.
The more you employ these three tactics, the better your rankings will be.
If you don’t have time to do these steps yourself, give us a call or send us an email. We’ll be happy to help you figure it out and even support you with some or all of it.
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Get your free buyer’s journey template so you can map your content for each Buyer Persona and the phase of the journey they are in. You’ll be surprised how easy it is to create great content using the words that are in their head at the time they are searching for a solution.