Wood Window Makeover, LLC

Geyen Group South, Inc.
March 21, 2017
March 16, 2017

Project Lead & Contact: Steve Quillian, President
Direct: (813) 404-6498, steve@woodwindowmakeover.com

Project Scope:

This project was a redesign of an original 10 page website. The new fully custom website contains more than 400 pages, Business and Online Brand Strategy, Brand Development, Custom e-Commerce, Comprehensive Inbound Marketing Strategy & Implementation, including:

  • Project consulting
  • Sales enablement consulting
  • Brand development
  • Business and online strategy development
  • Development of new online revenue model via fully customized online sash ordering system
    • Development of fully customized e-commerce system
    • Fully-custom website design
    • Premium custom programming and development
    • Graphic services and content support

Inbound Marketing & Results

WWM is a very niche business. They restore wood windows in historic buildings. WWM wanted to evolve their legacy model from a service company to solely a national wood window manufacturer serving historic restoration contractors. They engaged our Inbound Marketing Services to turn their website into a conversion-driven, marketing-centric hub in order to build their client base and grow manufacturing revenue.

Services include:

  • Inbound marketing campaigns that target wood window restoration contractors nationwide
  • Research and develop the buyer personas for each unique client segment
  • Developing high-conversion landing pages that establish a personal connection and communication with targeted visitors, delivering exactly what they are looking for in each phase of their buying journey
  • Develop and implement a high-value, high-authority Content Strategy
  • Develop and implement social media strategy across 3 distinct channels
  • Produce and promote blog posts across multiple channels
  • Create and implement the Email Marketing Strategy to nurture leads through the Buyer’s Journey
  • Setup and integrate HubSpot CRM to create ongoing engagement and lead nurturing mechanisms
  • Search Engine Optimization – White Hat, premium off-site and on-page strategy and implementation
  • Search Engine Marketing

The Primary Goals:

  • Create 3 New Partner Contractors within 12 months (there were none when the campaign began)
  • Create the first qualified lead within 6 – 9 months
  • Increase qualified website visitors by 2,000% per month within 12 months
  • Increase qualified website visitors to 4,000% per month within 24 months
  • Collateral value: increase project-based service business WWM will refer to their new Partner Contractors
  • Achieve minimum 125% ROI within 12-months

The Results:

  • Achieved 3 new Partner Contractors in less than 90 days
  • Achieved 6 new Partner Contractors in less than 120 days
  • Increased qualified website visitors by more than 2,800 (or 9,800%) per month in first 90 days
  • Nearly doubled average page views and session duration within 90 days
  • First campaign – 43% conversion rate in first 30 days; Average 39% conversion over first 90 days
  • Achieved 121% ROI in one 30-day period (days 60 – 90 of the campaign)
Wood Window Makeover