Online marketing is a continually evolving industry. Online marketing experts must keep their finger on the pulse of change and trends if their strategies and plans are to be successful. Today’s best practices may not work next week. There are many channels and many choices. If you are developing and executing your own online marketing strategy, we recommend
- Understand the unique way each client segment “hears” and finds your message
- Know what they want
- Know where to find them
- Begin focusing on one channel at a time
Insights about future online marketing trends:
- Your content must be highly relevant and high quality
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain potential and regular fans and customers. In 2015 content marketing was a necessity for every company – regardless of size or industry. Quality content can help you be perceived as a trusted expert in your industry, which is important in this world of mass production and misconceptions.
The impact that mobile devices is having on every industry has dictated and dominated how search engines respond your website and how well you’ll do in SERPs. Significantly more Google searches take place on mobile devices than on computer. In mobile searches, mobile-friendly sites are ranked higher in the Search Engine Page Ranking Results (SERPs) than non-friendly sites. If your website is mobile friendly it will be shown above non-mobile friendly web sites when users search via mobile device. Having a highly mobile friendly website is critical to your success.
- Video is becoming a necessity, not a luxury
Video is the best way to tell an interesting story about your brand, product or service in less than 90 seconds, sometimes even fewer. In the past people would simply go to YouTube for video content search, but soon they will be dominating traditional search. Up to 76% of marketers intend to incorporate video onto their websites. This number will grow quickly as Google recently announced they would start incorporating video ads into search results in 2016.