Prior to the 21st century, man’s greatest concern was trying to determine what women want. Having long since abandoned this futile quest, today SEO professionals have turned to the task of determining just what it is that Google wants.
Well, Google appears to be somehow fickle in this area as its ‘wants’ seem to keep changing.
Wait… a better term here would be evolving – and for the better.
If we’re honest, the internet was – and is – littered with garbage content. Google (and she must be given credit here) designated itself the web’s janitor and moved to declutter its top ranking of garbage.
Think about it… someone good at SEO could position a website near the top of Google’s rankings for any subject and thus position themselves an ‘expert’ in that field. In the worst case, this opens the door to an SEO-savvy professional giving… say… legal advice or, worse still, medical advice simply from reading a few Wikipedia articles then regurgitating them in a keyword-rich splurge on a heavily SEO’d website.
While this is sort of a stretch… I think you’ll agree we don’t want business to be able to game the system.
When we search for something, we want highly-relevant, legitimate, helpful, high-quality results on the first page.
End the end, that is Google’s job. That’s their sole mission. That’s what Google really wants.
We’ve learned that, among the hundreds of search engine ranking factors, Google’s top 3 are links, content and RankBrain. All the intelligence tells us that it is impossible to optimize for RankBrain – right now, any way!
If your intention is to get people to your party (your website), then you need to get them to read your invitation (which means to click on your page result in the search engine results).