Copywriting is the art and expertise of writing great copy. Copy is also referred to as text or content. Where the web is concerned, copy is King. It is the staple for all of your marketing. The main goal of copywriting is to engage, inform and persuade your target audience. To be successful though, it must be able to grab their attention. You have less than 3 seconds to capture the interest of your reader and to compel them to continue reading.
Your headlines are the key to capturing attention and are at the heart of good copywriting. This is your first and only chance to turn an observer into a reader and a buyer. A single word can impact the decision to buy “right now” or to spend their money with your competition.
Around 80% of people will read a headline, but only 20% of people will read the rest. Quality content is what stands between you and your next sale. High quality content can generate traffic, boost search engine optimization (SEO) ratings, and conversion rates, increase customer loyalty, brand awareness and sales. Excelling in these areas requires high-quality customer-relevant content. You must deliver value to each different audience you want to reach. In order to do this, you must understand each of your different client segments or customer groups.
Who are your customers? What are your client segments? What are their distinct likes and dislikes, tastes and interests? What new trends are interesting to each group?
The needs, desires and behaviors of each segment must be researched and understood. High quality content needs to be developed for each segment. Continuous quality content must also be unique and regularly updated to communicate trends, changes, updates and important industry information. As a result, the audience will see you as an expert who continually offers fresh, relevant, engaging content. This builds trust to not only do business with you, but to refer and share your information.