Blog

April 21, 2017
How to Map Keywords to Buyers Search

How to Map Keywords to Buyers Search

Keywords are the lifeblood of SEO. Everything you do for on-page optimization hinges on keywords, from your headlines to your image alt-text. You need keywords. You […]
April 14, 2017
The Do’s and Don’ts of Link Building

The Do’s and Don’ts of Link Building

Backlinks still remain as one of today’s biggest Google ranking factors. Are they still relevant? This was asked in a recent B2C post. The article gives […]
April 6, 2017
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On-Page SEO Checklist 2017: 21 Tips You Need to Know

On-page search engine optimization (SEO) is the practice of optimizing each of your web pages so that they rank highly and attract your targeted buyer. On-page […]
March 31, 2017

Content Marketing Techniques You Need to Master in 2017

Content is the foundation of Inbound Marketing. Of course you know this… it’s everywhere. What we find people need the most help with is defining the […]
March 27, 2017
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Google Ranking Factors 2017

February and March popped and crackled with news and analyses about Google ranking factors. There was a recent ‘phantom update,’ and SEOs posted observations and changes […]
March 21, 2017
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The ROI of Inbound Marketing

The ROI of inbound marketing consulting? HUGE. Much like a fabulously made, well-researched, high-value, evergreen article. Publish it in 2017 and, with perhaps some small updates […]
March 16, 2017

How to Avoid A Google Penalty

I remember my first experiences with Search Engine Optimization. It was the mid-90s, Internet Explorer and Netscape were the leading browsers and AltaVista and Yahoo were […]
March 10, 2017
Why Your Business Needs to Hire an Inbound Consultant

Why Your Business Needs to Hire an Inbound Consultant

A qualified inbound marketing consultant is an independent strategist that conducts a thorough analysis of your company, your market, your competition and your industry to identify […]
February 27, 2017
How-to-Get-100-Targeted-Leads-in-30-Days

How to Get 100 Targeted Leads in 30 Days

Getting 100 leads in 30 days? Is that doable? Yes. Some could even get 1000! Let’s call it a challenge. Both the beginning and end of […]
February 21, 2017
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Six Steps to a Stronger Online Brand

Your online brand reputation is everything! Ann Smarty‘s @seosmarty fabulous article about building a stronger online brand inspired this short overview. She offers her expert insight […]
February 13, 2017
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How to Get More Leads to Your Website

How to Get Clients to Find Your Website? What do I have to do to get qualified leads to my website? How will you go from […]
February 9, 2017
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Why You Need A New Website

How to Make Sure It Will Pay for Itself – Over and Over Do I really need a new website? That’s what a recent client asked. […]
January 23, 2017

Buyer Personas – Getting it Right is More Important than You Think

When thinking about your business and the product or service you are offering, you probably already have an image of your ideal customer in your head. […]
January 9, 2017
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How to Create a Content Marketing Strategy – Step One

Marketing Managers set their expectations on the wrong goal when it comes to producing content. They expect each piece to independently increase their website traffic, the […]
December 16, 2016
How to Attract More Targeted Traffic

How to Attract More Targeted Traffic

Trust me when I say, this isn’t one more boring article dealing with increasing the number of visits to your website. No useless advice on how […]