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Six Steps to a Stronger Online Brand

Your online brand reputation is everything!

Ann Smarty‘s @seosmarty fabulous article about building a stronger online brand inspired this short overview. She offers her expert insight in detail in her article published on Search Engine Watch. Her article inspired us to post the highlights here along with some of our own expert insights.

Brand reputation

By |Tuesday, February 21, 2017|

How to Get More Leads to Your Website

How to Get Clients to Find Your Website?

What do I have to do to get qualified leads to my website?

How will you go from having little to no traffic to increasing numbers of qualified leads that are ready to become customers? How do I get the kind of traffic and conversions my friends are bragging

By |Monday, February 13, 2017|

Why You Need A New Website

How to Make Sure It Will Pay for Itself – Over and Over

Do I really need a new website?

That’s what a recent client asked.

It’s a pretty normal question. If you listen closely enough, you can also hear a little fear and distrust. Let’s face it, this whole web world is a little

By |Thursday, February 9, 2017|

Buyer Personas – Getting it Right is More Important than You Think

When thinking about your business and the product or service you are offering, you probably already have an image of your ideal customer in your head. The big question is… Are you lumping all your clients into one giant mix? If so, you’ll want to rethink your ideal customer, who they are and

By |Monday, January 23, 2017|

How to Create a Content Marketing Strategy – Step One

Marketing Managers set their expectations on the wrong goal when it comes to producing content. They expect each piece to independently increase their website traffic, the number of leads and local search engine rankings.

Most articles are just a “drop in the Internet ocean.” Just one more article among a bunch of similar ones (sometimes exactly

By |Monday, January 9, 2017|

How to Attract More Targeted Traffic

Trust me when I say, this isn’t one more boring article dealing with increasing the number of visits to your website. No useless advice on how to reach your target group and attract them to your site. This article isn’t written by semi-trained copywriters, but by experienced professionals, with many years of experience driving visitors

By |Friday, December 16, 2016|

How to Create Inbound Campaigns that Convert

Once you understand how it all works, creating content and campaigns that convert isn’t as mysterious as it might seem. It all starts with a well-researched, accurate Buyer’s Persona (download our detailed Buyer Persona guide and template). We’ve written some pretty comprehensive articles on how to create Buyer Personas that set your campaign up

By |Monday, December 5, 2016|

What is inbound marketing

Inbound marketing is the practice of using highly-relevant, high-quality content to drive traffic to your website. Content of all types are included, from blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media, pay per click and more.

To jump straight in, there are essentially 4 stages you have to go through to increase traffic to your

By |Friday, November 18, 2016|

7 SEO Techniques Will Out Perform Your Competition

1. Audience targeting

The very first step in your SEO plan should be to identify your target audience. This makes sense doesn’t it? It might sound obvious, but in the past – indeed the present – too many sites made the mistake of simply spewing – yes spewing – out as much content as possible and

By |Tuesday, November 15, 2016|

Increase Organic Clickthrough Rates

What is a “Click-through Rate?”

Put simply, this is the number of people who click on your search engine result and then land on your web page, landing page or advertisement.

The click-through rate is the life blood of your website. If your page doesn’t rank high enough in the search engines, no one is going to

By |Thursday, November 3, 2016|