We are goal-oriented, business strategists, wickedly creative geniuses and ninja programmers with one thing in mind… We are Different… on purpose!
101 West Ohio Street, #2030
United States
3902 Henderson Blvd. #20
United States

How to Create a Content Marketing Strategy – Step One

Marketing Managers set their expectations on the wrong goal when it comes to producing content. They expect each piece to independently increase their website traffic, the number of leads and local search engine rankings.

Most articles are just a “drop in the Internet ocean.” Just one more article among a bunch of similar ones (sometimes exactly

By |Monday, January 9, 2017|

How to Attract More Targeted Traffic

Trust me when I say, this isn’t one more boring article dealing with increasing the number of visits to your website. No useless advice on how to reach your target group and attract them to your site. This article isn’t written by semi-trained copywriters, but by experienced professionals, with many years of experience driving visitors

By |Friday, December 16, 2016|

How to Create Inbound Campaigns that Convert

Once you understand how it all works, creating content and campaigns that convert isn’t as mysterious as it might seem. It all starts with a well-researched, accurate Buyer’s Persona (download our detailed Buyer Persona guide and template). We’ve written some pretty comprehensive articles on how to create Buyer Personas that set your campaign up

By |Monday, December 5, 2016|

What is inbound marketing

Inbound marketing is the practice of using highly-relevant, high-quality content to drive traffic to your website. Content of all types are included, from blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media, pay per click and more.

To jump straight in, there are essentially 4 stages you have to go through to increase traffic to your

By |Friday, November 18, 2016|

7 SEO Techniques Will Out Perform Your Competition

1. Audience targeting

The very first step in your SEO plan should be to identify your target audience. This makes sense doesn’t it? It might sound obvious, but in the past – indeed the present – too many sites made the mistake of simply spewing – yes spewing – out as much content as possible and

By |Tuesday, November 15, 2016|

Increase Organic Clickthrough Rates

What is a “Click-through Rate?”

Put simply, this is the number of people who click on your search engine result and then land on your web page, landing page or advertisement.

The click-through rate is the life blood of your website. If your page doesn’t rank high enough in the search engines, no one is going to

By |Thursday, November 3, 2016|

What is a Landing Page

How to Increase Traffic to Your Site in 1 Day

What is a Landing Page?

Think of a landing page as something sticky, like flypaper, designed to capture customer data (through a contact form) with the aid of an enticement (an offer). A good landing page is relatively simple and free of clutter so that

By |Wednesday, October 26, 2016|

The Buyer’s Journey: What is the Awareness Phase

What is the Awareness Phase?

The Awareness Phase is the first of the four phases of the Buyer’s Journey.

A buyer who is in the awareness phase has a symptom or a need that needs to be resolved. They may not know what is needed to resolve or satisfy it. They likely don’t know enough about

By |Tuesday, October 25, 2016|

Three Most Popular Plugins Easily Hacked

CloudFlare WAF Protection ByPassed Using Basic Scripts

Wordfence published results of recent research that revealed how basic level scripts were able to exploit three of the most popular WordPress Plugins on websites protected by CloudFlare WAF. If you have a WordPress website, you’ll want to look at this report.

Their research confirmed that it is

By |Wednesday, October 19, 2016|

The Buyer’s Journey: What is the Decision Phase?

Whether your buyers are in the top, middle, or bottom of the marketing funnel, it is important to understand how to optimize your marketing efforts. Guiding your prospects through the buyer’s journey requires time and planning.

In this article, we’ll show you how to drive traffic to your site. We’ll show you how to develop a

By |Saturday, October 15, 2016|